Data collection limits in Google Analytics
Site owners should take into account, that in Google Analytics there are certain “Data collection limits” (the maximum number of actions per day: pageviews, events tracking, hits etc.), namely:
- 10 million hits per month (per property)
- 200 000 hits per user per day
- 500 hits per internet session (not including Ecommerce)
- 5 custom varilables
There is no assurance that the excess hits will be processed by Google Analytics (Standard).
There are three ways to solve this problem:
option 1) start using Analytics Solution from Diginet
option 2) to upgrade to Google Analytics Premium
Benefits of Google Analytics Premium service for customers during the service: an agreement on the level of service, technical support from Google experts and increased limits on the number of hits.
It should be noted, that Google Analytics Premium also has certain limitations, pls visit page Google Analytics Premium Capabilities, namely:
- 1 billion hits per month
- 50 custom variables
- Up to 3 million rows of data in unsampled reports
Before you start using Google Analytics Premium, the website owner must answer one fundamental question “Is Google Analytics Premium for you?”
For Google Analytics Premium is established flat annual feee 150 000 USD per year. As a result, the service can be made available only to those customers who can afford high budget for web analytics.
option 3) continue to use service Google Analytics, but to send on Google Analytics fewer server requests, for example using “Sampling in data collection”.