Why metrics are different from other web analytics tool
Or in other words, why data about visits to our Web site analytics server may differ from the indications in Google Analytics or other web-servers analysts.
To view Internet sites, a person uses the Internet browser that accepts cookies. Our server uses a technology “own / primary cookie» (1st party cookie technology).
We compared the statistics provided by Google Analytics, and our server analytics and found that significant web traffic, in general, indicators of Statistics visits Google Analytics differ from our indicators are not more than 5%.
Conservative accounting, usually, is the preferred option as it enables you to record only the “live” site visitors.
In any case, if you have the need to compare site statistics for the current period with the statistics for the previous period, for comparison purposes, we recommend using one and the same one Web analytics engine.
If statistics from Diginet Analytics Solution differs significantly from the statistics obtained from other web analytics services, the
Here is a list of possible reasons:
differently conducted the identification of visitors
Some other web analytics tools use or just cookies, or only the IP, or a combination thereof.
We have seen that the tracking code on our website visitors analytics server provides high accuracy and allows you to take into account only the real (living) site visitors.
different accounting methods of site visitors (Tracking method)
Some programs (solutions) to conduct web analytics can take into account all website traffic, including search engine spiders and spam bots.
for example, on our server, analysts are quite strict filters that allow you to ignore the visit spambots.
the total number of bots, which are filtered by our system of about 300 analysts and the list is constantly updated.
It keeps records differently spam bots and crawlers
By default, our server uses web analytics that automatically keeps records only “real” human activity and eliminates spam bots and crawlers (Spam Bots and Spiders tracking). This leads to more accurate reports.
For example, if you have seen a relatively large divergence of our readings from Google Analytics readings (over 5%), then perhaps you should check the setting of parameter “Filtering robots” into Google Analytics and delete sessions, advanced robots.
different parameters in the web analytics Statistics
Our web analytics server keeps a record of the following parameters “page impressions» (page views), unique visitors (unique visitors), visits (visits), which show lower figures compared to the figures, which is the indicator “sessions”.
In addition, this article useful, how to keep records of such statistics in Google and why some parameters differ on Google in different solutions from Google.
“The difference between clicks, sessions, users, entrances, pageviews, and unique pageviews”
“The reports of a different number of inputs and sessions”
“The difference between the number of clicks in AdWords and sessions in the Google Analytics”
“Frequently asked questions about AdWords and clicks sessions Google Analytics”
where exactly is the code tracking web analytics
When the tracking code to your web analytics is at the end of the page, then view the pilgrim registration occurs only in the case when the download is completed this page completely.
Also, some web analytics applications can also be considered “canceled» («cancelled») requests for page loading,
For example, when a visitor clicks on the button «back» before the page is fully displayed on the browser screen.
That is why we recommend to insert tracking codes at the end of the page, immediately before the closing </body> tag.
support “DoNotTrack” option
Our server of web analytics allows adjustment for DoNotTrack setting.
If a visitor to your site in your browser in the “Privacy” tab has the setting “Do Not Track Me”, our servers can web analytics will not collect any information about this visitor.
In this case, information on the visitor does not get in the reports on the visits statistics.